Craft Beer Outside Sales Position

Ale Industries is in need of several experienced salespeople to help us fuel our growth. These people should be extremely social and outgoing, well versed, interested in, and excited by craft beer and live the craft beer movement. The ideal Ale Industries Salesperson would embrace todays technology, in ways that give them the leg up on their schedule, managing customer relations, and their own productivity.

Ale Industries is a rapidly growing brewery with a passion for fantastic craft beer, brewed in Oakland with our hand-built, BioEnergy powered production brewery by a great production team.
We offer competitive pay and benefits commensurate with experience and performance.
Job Duties:
Top Three:
Ensure that we are achieving our local sales targets
We measure sales productivity through, number of daily customer connections, and your closing rate. Not by sales revenue. Expect to record all connections, from both productive and unproductive calls.
Establishing and maintaining relationships with existing clients and potential accounts by consistently, persistently, and respectfully delivering value (all within the organizations resource and budget constraints):
Emailing suggestions, relevant articles, relevant news to potential and existing accounts
Cold calling
Direct mail
Trade shows
Speaking engagements
Sales calls
Handwritten thank you cards
Focus on, maintain, prune, grow, and work from our Dream 100 customer list
Other responsibilities, in order:
Keep track of your relationships and interactions each day using Capsule, our CRM tool
Understand to the extent of being able to teach/preach the Ale Industries philosophy, branding, and approach to craft beer
Internalize and convey the Ale Industries brand and values in your daily work
Utilize technology to strengthen your attention to detail
Learn new sales and business development skills with each passing week
Qualities of the Ideal Candidate
Confident, poised, and comfortable with selling and closing.
Loves craft beer, you find yourself steeped in the Bay Areas beer culture
Lives in or around the East Bay
At least 3-5 years of experience selling and managing relationships and accounts, with a proven track record and references
Outgoing, optimistic, enthusiastic, and trusting of others
Persuasive and well spoken
Comfortable with cold calls
Comfortable with repairing botched calls
Persistent and dogged in pursuing relationships, even if it takes months of constant effort to establish them, all while not being annoying or annoyed
Embraces and pursues the use of technology (such as a CRM, time management apps, cloud based accounting apps, etc…) to help strengthen attention to detail
Is comfortable being mostly self-directed and self-starting to achieve business objectives
You embody the entrepreneurial spirit
Challenges of the Job
Youll need to connect and coordinate with lots of different people, inside and out of the company. Youll need a way to do this effectively.
You need to be good at managing your own time to achieve your sales goals
You will need to be able to manage allocations, balance what is currently available with customer demand
While we have several beers that are available year round, a lot of our sales come from one off beers, where there is very little to go around. Balancing this between hundreds of accounts can become a challenge sometimes.
We are a very close company that expects timely communication within and among departments, if this is not your style that could be a challenge for you
You will need to be happy and comfortable working in a team structured company
With new beer centric places opening weekly, and current prospective accounts changing their line up often, you will need to keep up with the markets growth efficiently
You will need to be able to make an emergency delivery to a key account on Friday night at 9pm, if needed
Keeping our customers happy is very important to us. We have nurtured a level of expectation for our customers that we have a commitment to holding. As a team we sometimes all have to pitch in to keep us on top of customer satisfaction.
Benefits of the Job
Free beer!
Flexibility with work schedule
Fun work environment with a fantastic team
VIP Access to industry events
Compensation
Up to a 70k yearly salary package for top performers (including performance pay)
Major Holidays & Paid Vacation
Personal Days/ Sick Leave
Ale Industries has been a trailblazer in this rapidly expanding craft beer market for nearly 10 years. We pride ourselves in setting the bar for innovation, pushing the envelope with new styles and flavors, and creating new techniques for brewing highly sought after beer. Selling
Ale Industries beer is more akin to hand selling high-end Italian supercars than pushing stamped out sedans in a commodity driven market. If you are expecting seven seemingly similar IPAs, this is not the brewery for you. You will be a part of an elite team holding the cards of a proven winning hand, not a cog in the machine, trying to make quota for the month.